Marketing faces growing challenges in today's telecommunication market. BSCS offers a number of discounting tools that allow you to react dynamically to market requirements and customer requests.

This seminar provides insight into the full discounting capabilities of BSCS for Sales and Marketing staff.

Analyze the BSCS discounting capabilities

Map marketing business cases to corresponding BSCS discounting tools

Analysts and Consultants, Sales and Marketing

The knowledge level of the following seminars is required:

ESY-1JE12 BSCS iX Release 3 Basic, or; SY-1JE12 BSCS iX Release 3 Overview

Introduction
Introduces the discounting possibilities in BSCS.

Rate plans, services and charges
Explains how services and charges in a rate plan can be used to attract and reward new and existing customers.

Cost control
Elaborates business cases and marketing ideas using cost control: alerts, discounts, cross balance actions, family concept, etc.

Free Units
Explains how free units can be used in marketing campaigns.

Promotion Packages
Describes how promotion package features can be used to ensure customer satisfaction.

Other discounting tools
Introduces further discounting tools, such as top-up packages, bundles, best option plans, virtual private networks and closed user groups.

Business cases
Applies business cases and maps them to BSCS discounting tools.