Apart from basic pricing principles, it is necessary to offer additional benefits to your customers. Whether you are working on marketing concepts, implementing tariffs, or acting as an advisor, the ability to apply real- and billing-time promotions for postpaid, prepaid, or convergent markets to increase market share is important.

This seminar provides in-depth information about the promotions application, Motivation and Incentives (MI).

Recognize of the advantages of promotions

Recognize the different criteria to apply promotions

Create and apply extensive promotion packages

Apply standard business cases in promotion packages

Analysts and Consultants, Application Support, Billing, Pricing Configuration

The knowledge level of the following seminars is required:

ESY-1JE12 BSCS iX Release 3 Basic, or; SY-1JE12 BSCS iX Release 3 Overview

The knowledge level of the following seminar is recommended:

TA-1JE12 Rate Plans

ETA-1JE21 e-Step: Creation of Promotion Packages

Introduction to Motivation and Incentives (MI)

Gives an overview about the role and functions of MI.

Introduces the components of a promotion package.

Immediate vs. Conditional Promotion Package
Explains the differences between immediate and conditional promotions.

Application mechanisms
Illustrates ways to apply promotion to a customer (for example discounts, bonus points, rewards, minimum commitment).

Item Qualifier
Illustrates ways to restrict evaluation and application mechanism.

Rule templates
Shows the use of rule templates.

Time Periods
Provides explanation on the handling of time periods within MI.

Assignments
Provides ways of assigning promotions to customers.

Promotion – Billing Perspective
Provides an overview of the impact of promotions on the invoice.

Pre/postpaid convergent promotions
Illustrates the use of promotions in a prepaid environment.

Use Case Exercises
Provides hands-on exercises on the creation of promotions.